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MARK’S WORK WEARHOUSE PROMOTION


Free Child Admission to any Canadian Zoo

Challenge:  
To drive incremental and repeat traffic to Mark’s stores

Our Strategy:  
1) Present a unique, compelling in-store offer to generate buzz
2) Implement a bounce-back program to drive re-visits to Mark’s stores

Tactical Execution:

Offered Mark’s customers a free Zoo Pass with donation to Wildlife Conservation

Implemented a nation-wide couponing program at Zoos/Aquariums across Canada

Zoo Pass Logo

 


Marks Work Wearhouse Sales Promotions